Positioning and direction
A focused discussion of your customers, your offer and the qualities the identity needs to express. We agree the direction before developing visual concepts.
Brand identity for the business you are becoming.
A clear identity makes your website, your team’s presentations and your customer communications feel like they belong to the same business.
Discuss your project
Designed around
a real need.
When every touchpoint looks different, your team spends time improvising and customers get an inconsistent impression. We translate your positioning into a visual system that people can use.
What we can build.
Logo, colour and type
A coherent mark and typographic system tested at useful sizes, with readable colour combinations for digital and print applications.
Real applications
Show the identity on the materials that matter to your business: website pages, presentations, social templates or packaging, as included in your scope.
Guidelines and handover
Practical usage guidance and agreed export formats. Font licensing, photography and any third-party asset costs are identified in the proposal.
Illustrative project
From problem
to a practical plan.
The problem
A business uses unrelated styles on its website, proposals and social channels.
The approach
Define a consistent logo, type and colour system, then apply it to the website and a small set of daily-use templates.
What to check
The public design concepts demonstrate visual directions. They are fictional brands and do not represent client endorsements or measured commercial results.
Try the enquiry workflow demo Explore labelled design conceptsHow delivery works.
Scope, pricing and ongoing care- Understand the business and agree the creative brief.
- Present and refine an agreed number of design directions.
- Apply the chosen identity to the priority touchpoints.
- Deliver the agreed artwork, templates and usage guidance.
Relevant to your business.
Related services
Know what the identity handover includes.
Agree the touchpoints your team actually uses and the files they need. A visual direction becomes useful when people can apply it consistently.
Discuss your brand briefOne identity. Many touchpoints.
- Agree the direction
- Explore applications
- Prepare the handover
Refresh an identity or start again?
A refresh can preserve recognisable elements while resolving inconsistent typography, colours or applications. A new identity needs a clear reason and an approved brief. Review the current materials and audience before choosing either route.
What files and guidance do we receive?
Specify the deliverable list in the proposal. An example handover schedule might include the items below; the exact formats and applications depend on the agreed work.
- Logo variants and export formats for the intended uses.
- Colour values, typography guidance and licence responsibilities.
- Examples of spacing, placement and uses to avoid.
- The agreed presentation, social or website templates.
How do feedback and ownership work?
Agree the number of directions and review stages, one person to consolidate feedback, and how additional requests are handled. The agreement identifies rights to approved artwork, source files where included, and third-party fonts or images. Do not assume that an asset licence transfers with the design.
Can you show an example?
The labelled design concepts demonstrate visual directions and applications. They are fictional brands, not client endorsements. We can discuss the kinds of guidelines and templates your team needs without inventing a client project or commercial result.
Practical guides for your next decision.
Tell us about your business.
Tell us what you have in mind. We’ll email you to arrange a short discovery call.
Prefer email? info@brandflame.co.uk
Thanks, we have your message.
We’ll review your enquiry and get in touch to discuss the next steps. Keep an eye on your inbox for a couple of call times.
What happens next
- We read your message and review your current digital presence and goals.
- We book a thirty-minute video call at a time that suits your week.
- Once the scope is agreed, we’ll set out the proposed work, costs and schedule in writing.
We’ll review your enquiry and get in touch to discuss the next steps.
How we price your project