Web design / Home Renovation
Homeowners choose a renovation firm on the strength of finished rooms and the ease of the first step. Your website has to do both before they pick up the phone.
Based in London. Working across the UK.
Customer journey
A whole-house refurbishment is one of the biggest cheques a family ever writes, and they research it for weeks. They compare finished kitchens, read how you handle a Victorian terrace, look for a process they can picture, and check that other homeowners in their borough trusted you.
We build renovation websites that answer those questions in the order homeowners ask them: work first, process second, proof third, and a quote request that never feels like a commitment.
Illustrative searches, not measured demand. We group related questions into useful pages and check priorities against your services, customer enquiries and available search data.
What we build
We agree the pages, content and enquiry journey in your proposal. The options below are shaped around your business; applications, connections and ongoing support require an agreed scope.
Organise permitted photographs by the work you actually undertake: whole-house refurbishments, extensions or individual rooms. Each preview identifies the property type and your contribution so a homeowner can find a relevant example.
Show comparable views, the original brief, agreed scope and the constraints your team resolved. Publish a client comment, duration or budget only when it is accurate and approved; explain exclusions beside any figures.
Explain the first call, survey, scope agreement, build and handover. State who coordinates each stage and what the homeowner needs to prepare, with timing dependent on the actual project.
Begin with contact details, town or outward postcode, project type and a short description. Keep photographs optional and explain the next step. Gather detailed plans and survey information when your team needs them.
Make your actual coverage easy to check. Create a separate area page only when useful local information or permitted project evidence justifies it, rather than repeating the same description for every town.
Display current memberships, relevant insurance information and genuine reviews with their source. Link to a verifiable profile where available and agree who checks these details as the business changes.
Connected systems
For firms running several projects at once we build simple portals and apps that replace the WhatsApp chaos: weekly photo updates, decisions waiting for the client, payment schedules and snagging lists, all in one place.
AI solutions
Use approved project notes and permitted photographs to prepare a case-study draft. Your team checks the facts, captions and service-area claims before publishing.
Available capabilities depend on your agreed plan, connected systems and publishing permissions. Usage, monitoring and human support are scoped separately.
AI assistants and workflow automationA useful renovation website brief starts with work you can show, the areas you actually serve and the details needed to arrange the right first conversation.
Choose a small set of representative, permitted projects. Explain your firm’s contribution and the constraints, rather than presenting a gallery without context.
Make the requested work, location and next step clear. A form acknowledgement confirms receipt, not a survey slot or final quote. Booking, quoting and CRM connections depend on the supported tools and agreed scope.
A public website helps homeowners evaluate and enquire. A separately scoped browser-based portal may support progress updates, approvals or snagging across active jobs. Define who can see each project, which records remain in your existing system and who supports users.
The page inventory, usable photographs, copy approval, migration and system connections determine the work. Agree milestones and dependencies in the proposal, with hosting, licences and ongoing updates listed separately. No fixed launch period is assumed.
Agree the audience, customer tasks, existing systems and evidence available. Confirm the scope, costs, responsibilities and dependencies before setting milestones.
Review the page structure, mobile journeys and approved content. Resolve questions about imagery, editing and the next action before the build.
Develop the agreed pages and connections. Check forms, permissions, responsive layouts and failure paths against the acceptance brief.
Complete the agreed checks and content approval, then confirm access, handover and the support route. Any ongoing work is defined separately.
Before we begin
Answers specific to this business type. Anything else, just ask.
Yes. We first check image quality, permission and whether each photograph shows work your firm actually delivered. Matching before-and-after views and a short project brief are especially useful. We can crop and prepare the images, then identify gaps that need new photography.
Use a range only when your team can explain its basis, date, inclusions and exclusions. A finished-project example can show what influenced cost without promising the same price for another property. If a useful range is not available, explain the information and survey needed to prepare an estimate.
We plan clear service content, accurate coverage, crawlable links and useful project evidence. Search Console can then show which pages appear and receive clicks. Rankings depend on several factors and cannot be guaranteed; adding a near-identical page for every town is not a reliable strategy.
Bring your existing URL, the project types and areas you serve, three permitted project examples, current credentials and the questions your office asks before arranging a survey. Tell us who will answer website enquiries and whether your quoting or job-management system needs a connection.
We check the existing system, supported integrations, account access and the fields your team needs. The scope should identify where an enquiry is stored, who receives it and what happens if delivery fails. A request for an estimate should not be presented as a confirmed price or survey booking.
Help renovation customers make a confident decision with a follow-up workflow built around their timing, unresolved scope questions and an easy way to opt out.
Start with a short first-contact form, then collect the detail needed for a survey. Use this question bank to agree the next action and enquiry handover.
Keep your renovation company's Google Business Profile useful to homeowners. Review categories, services, areas, photos and contact details, using Google's published guidance and a repeatable maintenance checklist.
Practical guides to scope, suppliers and the decisions before a build.
Tell us what you have in mind. We’ll email you to arrange a short discovery call.
Prefer email? info@brandflame.co.uk
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How we price your project
