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Web design / Dentists

Web design for dentists and dental practices

New patients choose a practice in a few minutes on a phone. They want to know you are nearby, what it costs, that you are gentle, and that they can book right now.

Based in London. Working across the UK.

Concept website design for a dental practice: white and aqua friendly layout with online booking

ConceptPearl & Row Dental · N1 · a sample dental practice website in the style we build

Customer journey

What your customers do before they call

A dental website is a reception desk that never closes. It has to answer the questions patients are nervous to ask, show fees and finance plainly, and let someone book a check-up or a consultation at eleven at night.

We build dental websites that convert those late-night searches into booked appointments, connect to your practice management system and stay compliant with GDC guidance.

Modern dental treatment room with a cream chair and natural light

Questions your customers may search for

  • dentist near me
  • private dentist London
  • Invisalign cost UK
  • emergency dentist London
  • teeth whitening near me
  • dental implants cost

Illustrative searches, not measured demand. We group related questions into useful pages and check priorities against your services, customer enquiries and available search data.

What we build

What we can plan for your dental practice website

We agree the pages, content and enquiry journey in your proposal. The options below are shaped around your business; applications, connections and ongoing support require an agreed scope.

Online booking, connected to your practice system

Real appointment slots from Dentally, SOE or your existing system, bookable from every page, with reminders that cut no-shows.

Treatment pages written for search

Check-ups, hygiene, whitening, Invisalign, implants and emergency care, each answering the questions patients search for before they choose.

Fees and finance made plain

Clear fee pages and monthly-plan options, because “how much” is the search that decides where a new patient goes.

Consent-aware smile galleries

Before-and-after cases with proper consent, presented tastefully so results speak for themselves.

Team, CQC and GDC information

Clinician profiles with GDC numbers, CQC ratings and complaints information where guidance expects them.

Patient reviews in the right places

Google reviews beside the booking button and on each treatment page, so reassurance arrives at the moment of decision.

Connected systems

Patient apps and treatment plan portals

For growing practices we build patient apps for booking, recalls and reminders, and portals where patients can see their treatment plan, costs and next appointment without calling reception.

  • Patient app for booking, recalls and reminders
  • Treatment plan portal with costs and consent forms
  • Two-way text reminders that reduce no-shows

AI solutions

AI assistance for reviewed practice updates

Prepare fee, clinician and treatment-page drafts from approved information. A suitably responsible person at the practice must check clinical accuracy, credentials and applicable professional and advertising requirements before publication.

Available capabilities depend on your agreed plan, connected systems and publishing permissions. Usage, monitoring and human support are scoped separately.

AI assistants and workflow automation
  • Update fees, finance plans and offers by chat
  • Add clinicians with GDC details
  • Publish new treatments and patient information

Four stops from first call to live site.

  1. Discover

    Agree the audience, customer tasks, existing systems and evidence available. Confirm the scope, costs, responsibilities and dependencies before setting milestones.

  2. Design

    Review the page structure, mobile journeys and approved content. Resolve questions about imagery, editing and the next action before the build.

  3. Build

    Develop the agreed pages and connections. Check forms, permissions, responsive layouts and failure paths against the acceptance brief.

  4. Launch

    Complete the agreed checks and content approval, then confirm access, handover and the support route. Any ongoing work is defined separately.

Before we begin

Questions dentists and practice managers ask us

Answers specific to this business type. Anything else, just ask.

Can patients book real appointments online?

Yes. We integrate with the main practice management systems so the website shows genuine availability and bookings land directly in your diary.

Is the website GDC and CQC compliant?

We build to GDC guidance on websites: practice and clinician details, GDC numbers, complaints procedure and honest treatment information, and we keep it that way.

Should we show our fees?

Yes. Patients search for costs and choose practices that are open about them. Clear fees with finance options increase enquiries rather than deterring them.

Guides for dentists and practice managers

All dentists guides

Tell us about your dental practice.

Tell us what you have in mind. We’ll email you to arrange a short discovery call.

Prefer email? info@brandflame.co.uk

Add business details (optional)

How we use your details: our privacy notice.

What happens next

  1. We read your message and review your current digital presence and goals.
  2. We book a thirty-minute video call at a time that suits your week.
  3. Once the scope is agreed, we’ll set out the proposed work, costs and schedule in writing.

We’ll review your enquiry and get in touch to discuss the next steps.

How we price your project