Web design / Dentists
Web design for dentists and dental practices
New patients choose a practice in a few minutes on a phone. They want to know you are nearby, what it costs, that you are gentle, and that they can book right now.
Based in London. Working across the UK.
Customer journey
What your customers do before they call
A dental website is a reception desk that never closes. It has to answer the questions patients are nervous to ask, show fees and finance plainly, and let someone book a check-up or a consultation at eleven at night.
We build dental websites that convert those late-night searches into booked appointments, connect to your practice management system and stay compliant with GDC guidance.

Questions your customers may search for
- dentist near me
- private dentist London
- Invisalign cost UK
- emergency dentist London
- teeth whitening near me
- dental implants cost
Illustrative searches, not measured demand. We group related questions into useful pages and check priorities against your services, customer enquiries and available search data.
What we build
What we can plan for your dental practice website
We agree the pages, content and enquiry journey in your proposal. The options below are shaped around your business; applications, connections and ongoing support require an agreed scope.
Online booking, connected to your practice system
Real appointment slots from Dentally, SOE or your existing system, bookable from every page, with reminders that cut no-shows.
Treatment pages written for search
Check-ups, hygiene, whitening, Invisalign, implants and emergency care, each answering the questions patients search for before they choose.
Fees and finance made plain
Clear fee pages and monthly-plan options, because “how much” is the search that decides where a new patient goes.
Consent-aware smile galleries
Before-and-after cases with proper consent, presented tastefully so results speak for themselves.
Team, CQC and GDC information
Clinician profiles with GDC numbers, CQC ratings and complaints information where guidance expects them.
Patient reviews in the right places
Google reviews beside the booking button and on each treatment page, so reassurance arrives at the moment of decision.
Connected systems
Patient apps and treatment plan portals
For growing practices we build patient apps for booking, recalls and reminders, and portals where patients can see their treatment plan, costs and next appointment without calling reception.
- Patient app for booking, recalls and reminders
- Treatment plan portal with costs and consent forms
- Two-way text reminders that reduce no-shows
AI solutions
AI assistance for reviewed practice updates
Prepare fee, clinician and treatment-page drafts from approved information. A suitably responsible person at the practice must check clinical accuracy, credentials and applicable professional and advertising requirements before publication.
Available capabilities depend on your agreed plan, connected systems and publishing permissions. Usage, monitoring and human support are scoped separately.
AI assistants and workflow automation- Update fees, finance plans and offers by chat
- Add clinicians with GDC details
- Publish new treatments and patient information
Digital services for dentists.
Four stops from first call to live site.
Discover
Agree the audience, customer tasks, existing systems and evidence available. Confirm the scope, costs, responsibilities and dependencies before setting milestones.
Design
Review the page structure, mobile journeys and approved content. Resolve questions about imagery, editing and the next action before the build.
Build
Develop the agreed pages and connections. Check forms, permissions, responsive layouts and failure paths against the acceptance brief.
Launch
Complete the agreed checks and content approval, then confirm access, handover and the support route. Any ongoing work is defined separately.
Before we begin
Questions dentists and practice managers ask us
Answers specific to this business type. Anything else, just ask.
Can patients book real appointments online?
Yes. We integrate with the main practice management systems so the website shows genuine availability and bookings land directly in your diary.
Is the website GDC and CQC compliant?
We build to GDC guidance on websites: practice and clinician details, GDC numbers, complaints procedure and honest treatment information, and we keep it that way.
Should we show our fees?
Yes. Patients search for costs and choose practices that are open about them. Clear fees with finance options increase enquiries rather than deterring them.
Guides for dentists and practice managers
All dentists guides- How to reduce repetitive calls to dental reception
Audit why patients call, map routine questions to useful website answers and connected self-service, and keep a clear route to reception for urgent, sensitive or complex needs.
- Making dental fees and next steps easier to understand
Turn a dental fees page into a clearer part of the patient journey with a practical content checklist, defined enquiry routes and a controlled update process.
- How to reduce dental no-shows with better workflows
Reduce missed dental appointments by connecting reminders, confirmation, easy cancellation and rebooking into one measurable practice workflow.
Also built for
Explore all starting pointsTell us about your dental practice.
Tell us what you have in mind. We’ll email you to arrange a short discovery call.
Prefer email? info@brandflame.co.uk
Thanks, we have your message.
We’ll review your enquiry and get in touch to discuss the next steps. Keep an eye on your inbox for a couple of call times.
What happens next
- We read your message and review your current digital presence and goals.
- We book a thirty-minute video call at a time that suits your week.
- Once the scope is agreed, we’ll set out the proposed work, costs and schedule in writing.
We’ll review your enquiry and get in touch to discuss the next steps.
How we price your project